Are you aware of the exact importance of themes to blogging success? In fact, not many peole focus on this field, they usually try and put the cart before the horse. This is not wrong, however, it is really critical to create a good impression for people when they first view your blog.
This is one of the blog secrets not often mentioned in tips articles because choosing a blog theme is simply taken for granted. Many will argue that a theme doesn’t really make much difference and in many respects, for SEO purposes it doesn’t but if you are an internet network marketer and trying to create brand awareness then you better believe a good theme is important.
You see, your blog theme should be your brand. It will identify you as prospects travel across the internet landing on other sites and following your links back to your site. You are not just selling your value-added content but your image as well.
For example, when you buy a house and you’re out shopping the appearance of the exterior is the first impression you get and if it’s not too your liking, then you’re more inclined to give it a miss and head elsewhere.
How To Choose A Blog Theme
Let’s take a look at some of the things you can do to choose a theme that’s both to your liking and that of your visitors.
#1. Choose a blog theme layout that’s clean and easy to navigate. Complicated looking designs can be confusing and blog readers are like motorists, they’ll look for the easiest way to get from A to B. So don’t make them jump through hoops. Keep your theme clean.
#2. A unique looking theme is another important aspect but be careful not to go overboard and make it overly unique. Uniqueness is good for brand awareness and as we mentioned above, your theme layout will become synonymous with your brand the more you get established online. Creating an immediate and positive impact on a first-time visitor is crucial.
#3. Choose a theme that is plugin friendly and won’t interfere with a plugin’s job. Plugins are additions you add to a blog that enable it to function better. In other words, there are seo plugins, plugins driving traffic, image plugins…just about any task required for a blog there will be a plugin available. A theme needs to be user friendly with them and because updates occur regularly for both, they need to interact without issues.
#4. The fourth thing you can do is to buy a theme and there are some excellent options available. Many come with a one time use license which means you can only use it for one domain and for a few extra dollars, you can get an unlimited license. For brand awareness, you may like the option of having one built from scratch which is a good option. You get what you want this way. A personally built blog theme can cost anywhere from $ 50 to hundreds of dollars and you’ll have no problems finding theme builders at platforms such as Guru, Elance and Rentacoder.
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